BIRDSFeathered Friends

Guangdong Lianjiang: Steady Progress In The Construction Industry Clusters Rice Cooker

   According to statistics, currently has a rice cooker lianjiang more than 350 manufacturing enterprises, the registered trademark of 280, has the domestic advanced automated production lines more than 500, with a national inspection-free products, Chinese consumers are satisfied with the brand a top ten, Guangdong brand three provinces, Guangdong Famous Trademark 4, and many products have national patent; annual production capacity of more than 3000 million, accounting for about 30% of output, is currently the country’s largest rice cooker production base, the product are exported to Hong Kong, Macao and Taiwan region and in Europe, the Middle East, Southeast Asia and other countries. In 2004 realized an industrial output value of more than 30 billion yuan in 2005 to more than 4.2 billion yuan of industrial output value.

Polished plated signpost

 

    Lianjiang City, Guangdong Province, rice cooker industry began in the last century, 80 years, the Pearl River Delta transfer labor-intensive industries, the initial production of parts mainly the early 90s and quickly developed into a industrial chain, mass production of finished products. At that time, individual enterprises was negligent quality of products, individual manufacturers to produce low-quality rice cookers in the country was closed down a number of professional market, poor quality products have been returned. The city’s rice cooker industry suffered a heavy blow, some electric companies have relocated to the Pearl River Delta and other places.

 

    ”Do you have a brand, is the core competitiveness of the important aspects of the decision of enterprises in market competition to sing a ‘hero’ or sing ‘supporting role’. There is no certain amount of brand-name products, a regional economic development will be weak forward. Therefore, we propose the implementation of ‘Gongyejiangfu, integrity Li City, Famous Brands’ strategy to insist on independent innovation, and vigorously promote the ‘lianjiang manufacturing’ to ‘lianjiang create’ change, the Lianjiang into ‘Chinese rice cookers are’. “Lianjiang party secretary Wu Jie Zhong Xing Tai-an, said the mayor.

 

    The city leaders acutely aware that, to make the traditional home appliances “sunset industry” into a vibrant “sunrise industry”, we must take independent innovation and brand development road to promote scientific and technological innovation, system innovation, management innovation as a brand The key link. In early 2003, the city launched its “brand Prospering City” development strategies, proposed the building of “brand big city” of the strategic vision, the city issued a series of supportive policies, the brand is committed to the enterprise from the financial, credit and elements of resource support was also provided to create a group of well-known domestic and overseas markets with big brands, with the brand to the market to seek a breakthrough of traditional industries.

 

    After several years of development, the city’s rice cooker industry, small to large, enterprise scale is gradually expanded, emerged Wei WANG, Huaqiang, Guangdong, 10000, Ka Fuk a batch of money and ended up the sound of popular and consumers of the brand , the output is also expanding. Last year, the city’s production of rice cooker more than 3,000 million production value of 3.0 billion, the products sell well all over the country and exported to Southeast Asia, the Middle East, Europe and other countries and regions. Ou Guangyuan, deputy secretary of the Guangdong Provincial Party Committee inspected the city’s source of household electrical appliance enterprises give a high degree of assessment that will become the country’s rice cooker rice cooker Lianjiang manufacturing industry’s “single title.”

“Lianjiang created” to promote the building of industrial clusters

 

    The city leaders realized that building a modern industrial manufacturing base, we must rely on the existing industrial park, improve the level of attracting foreign investment, so that electrical industrial park industry and distinctive features, agglomeration benefits are obvious, perfect supporting industries, to facilitate the electrical appliance industry to do larger and stronger.

 

    To play a good lianjiang rice cooker industry cluster effect, the city building, “a corridor two park” as an important carrier of rice cooker industry cluster. Spare no effort to do a good job the past two years the hardware park environment, and create a harmonious environment of the park, the park innovation tempered sword, to rice cooker industry clusters of industrial parks is rising. Park at the present scale enterprises has 80 rice cooker, rice cooker industry, the city’s total industrial output value of more than 70%. Currently planning and construction of Jincheng, Jinshan and gold camp three new industrial parks, industrial parks all enterprises put into operation, the industrial output value of 300 billion yuan, the city’s total industrial output value of 60%. Through the development of these parks, to build a good platform for industrial agglomeration rice cooker, rice cooker industry efforts to achieve greater scale and grade increase.

 

    November 10, 2004, the CPC Central Committee Political Bureau, member of the Guangdong Provincial Party Committee Secretary Zhang Dejiang to the city’s industrial park inspection of private home appliances, home appliances called for the strengthening of research and development, vigorously develop electrical products with independent intellectual property rights to enhance the product market competitiveness. In the city adhere to independent innovation, has its own core technology and intellectual property rights, and strive to create a group of independent famous brands, and steadily promote the building of industry clusters rice cooker.

Chamber of Commerce recently set up a home appliance, integrating a home appliance industry, funds, personnel, intellectual property, product development, technological innovation and resources to set up a base at the same time technological innovation service centers and technology development institutions, and gradually form of funds, talent and technology together to build the industrial technological innovation platform, is working to develop a number of energy-saving, environmental protection, intelligence, health, well-known products, and form the core of home appliances brand competitiveness. Guangdong Wei WANG Electrical Appliance Co., Ltd. is the city’s leading businesses, currently invested 5 million yuan Construction Engineering Technology Research and Development Center, are planning to build 1,000 acres of modernized factory sales of 1.5 billion goal is to break off, build brands and well-known trademarks in China.

 

    So far, the industrial park science and technology investment 12.82 million yuan, with professional and technical personnel 8963 people, 48 patent applications. Above the provincial level science and technology projects have undertaken 22, 37 city-level science and technology projects and obtained scientific and technological achievements for more than 41 municipal, has set up technological development institutions 29 and Engineering Center, a science and technology was significantly improved scientific and technological advancement to economic growth contribution gradually increase.

Let the world of rice boiled rice cookers Lianjiang

 

    After 20 years of Lianjiang rice cooker innovation and development, with its new styling, cheap, energy saving, multi-style characteristics such as sales growth in the market. According to statistics, since 2000, Lianjiang rice cooker sales grew 35%. Rice cooker has a huge market Lianjiang room for development, becoming increasingly popular with customers, and in two to three years, the sales income of more than 50 billion yuan, the market share of more than 40%. In order to promote the development of this industry is currently under construction in the city, “lianjiang Trade Electric City” to build a logistics center, accelerate the construction of “rice cookers Information Network” and “corporate credit net” e-commerce platform companies such as the construction of create a “digital Logistics City” for the rice cooker industry providing products distribution platform.

 

    ”Small appliances, big industry,” much to accomplish. As China is building a moderately prosperous society acceleration of the process, people constantly improve the quality of life, coupled with shortage of oil resources, rising prices, environmental protection, energy saving, convenient and cheap rice cooker into the home, the demand is growing. The face of market opportunities, Lianjiang municipal government on the one hand and actively guide companies hard inner strength, improve quality, scale, quantity and quality, creating famous brand, promoting the enterprises bigger and stronger doing fine, market-oriented research and development, in particular, enhancing the core competencies, in the “specialized, sophisticated, special, new” We should produce more new products and boutique, improve product competitiveness and added value. On the other hand, speed up park infrastructure, innovation and Investment ways to attract foreign investment to expand all-round field to actively promote enterprises and joint ventures and cooperation of international electronics companies, enhance the region’s overall strengths and competitiveness of industry efforts to promote the realization of rice cooker leaps and bounds.

 

    Party secretary Wu Jie Zhong Xing Tai-an, said the mayor, so that people of the world’s Lianjiang rice cooker cook rice, rice cookers into the world so that lianjiang each family, and strive to build itself into a considerable Lianjiang influence rice cooker industries Du.

Guangdong Lianjiang City:

China’s red-orange township

Southern rice cookers have (link)

Lianjiang ancient times known as Stone City, Tang Wude 5 years (AD 622), established county since 1380 for many years, it became a city in 1993. Guangdong Province is located in the southwest, Leizhou Peninsula, the northern part of Guangdong and Guangxi provinces Interchange, Guangdong’s “Western gate.” The city has jurisdiction over 18 towns three streets running, with a total population of 1.53 million people, geographical area of 2835 square kilometers. Li Zhan, Guangzhou-Zhanjiang railway intersection in the city, Chongqing, and 207,325 high-speed line Cham national highway runs through the territory of the distribution of three natural harbors along the coast, geographic and transportation advantages.

 

    Lianjiang is unique, picturesque. Mountain peaks, green Liufang; Hohai overlapping waves, has a long history. Paddy fields, orchards, tea plantation, shrimp ponds, reservoirs, hot springs, Villas, visual mess that is like an eco-park. Especially in the country’s largest contiguous four hectares of mangrove Takahashi, Guangdong, one of the three major reservoirs Hedi Reservoir, rich “state banquet good fruit” famous red-orange. And underground is rich in resources, including silver and granite reserves among the highest in Guangdong Province, the economic development of deep resources, heritage and great potential.

 

    Lianjiang old times, businesses are flourishing. Gongyejiangfu vigorously implement the strategy for accelerating economic development and people of the city with their hard work and wisdom, casting a brilliant one after another. In 2004 the city’s GDP 8.218 billion yuan, an increase of 9.2%; industrial output value 6.396 billion yuan, an increase of 13%; foreign direct exports 82.25 million U.S. dollars, an increase of 32.06%. 58 counties in the province (city), the economic growth momentum row 18, ranking the Zhanjiang City counties (cities, districts) first. Has won the Chinese red-orange of the township, the National Sanitary City, National afforestation PARKnSHOP City, National Agricultural ecological demonstration city, the activities of the National Hunyuxinfeng Households advanced city, the national model city of science, the state protection of red-orange region of origin, national red-orange marks of origin protection, southern Guangdong, culturally advanced city, province, such as double-support model city, the honorary title, becoming a shining star in western Guangdong. The times are challenging, and reform in the call.

    November 9, 2004, the CPC Central Committee Political Bureau, member of the Guangdong Provincial Party Committee Secretary Zhang Dejiang Lianjiang during inspections when asked “to do everything possible to boost the county economy.” It’s the high expectations and become lianjiang forward. At present, the city’s people, one heart and mind work in unity, pragmatic innovation, robust steps to the construction of a modern eco-industrial city goal and Welcome to Wikipedia’s mind welcomed the businessman to invest around to create new brilliance in Orange Township.
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